NEW logo, NEW website, same awesome In Demand products and service!
You may have noticed that In Demand Toys has had a bit of a swanky new face lift! We’ve now got a great new logo on the site which is animated and also complimented by our brand new looking website.
Since our launch in 2004 we’d been using our original site provider of Big Commerce to run our website, however as we’ve grown considerably since then we felt the need to invest in a professional design studio to create us something special. So, we contacted visualise creative, a Norwich based web and graphic design studio to take on the task.
We were keen to update our existing brand to something new, as ‘visualise creative’ advised us that our old brand would hamper the design of the new site. So, that’s what we had done! The new brand logo is now amazingly animated to bring the site to life as you first view it, and also reflects the toys that we sell via our store.
With the new brand sorted, the design of the new website began, focusing on a responsive masthead menu to make it easier to contact us and access customer accounts, a graphical home page banner that leads into our biggest categories and the home page pushing the latest products, pre-orders and top sellers that we have for sale. We wanted to promote certain areas of the site and the site design needed to reflect that, which we feel it does successfully.
With the original Big Commerce platform we felt that a lot of the functionality that we needed to successfully expand and manage customers orders was becoming very restricting, and so the brief for the new website was to incorporate a lot more back end functionality that we needed. A lot of the functionality within the site the customer probably won’t see or appreciate, but believe us, the hard work has been done. Our main focus was on pre-orders as that is a big part of our business. Pre-orders are now much easier to navigate, order and manage.
The feedback that we’ve had so far with the new website has been amazing and this is the true test of it’s worthiness. Making In Demand Toys the place to come for you collectable action figures, 1/6 scale figures and vintage toys.